Privacy
Privacy Policy
Last updated: July 16, 2026
Macro Lens is a financial publication. It collects the minimum data needed to deliver the newsletter, bill members, and understand which pages are read — nothing more. This page explains exactly what that means in plain English.
What we collect
The data
- Email address — when you subscribe to the daily brief or create an account. Used to send the newsletter and account-related messages. Newsletter delivery and transactional email are handled by our email providers on our behalf.
- Billing details — for paying members, handled entirely by Stripe. We never see or store your full card number; Stripe holds it under its own privacy terms. We keep only your subscription status and the email tied to it.
- Usage analytics — aggregate, privacy-respecting page-view data (which pages are read, roughly from where) via Vercel Analytics. It does not build advertising profiles and does not track you across other websites.
How we use it
Usage
We use this data only to run the publication: to deliver the brief, to provide and bill member features, to answer your messages, and to see which writing is worth continuing. We do not use it for automated decision-making about you, and we do not sell, rent, or trade reader data to anyone, ever.
Cookies
Cookies & local storage
We use only the cookies and browser storage required for the site to function — keeping you signed in, remembering that you dismissed a notice, and the anonymous measurement described above. We do not set third-party advertising or cross-site tracking cookies.
Third parties
Who processes data for us
A small set of vendors process data strictly to run the service — hosting and analytics (Vercel), payments (Stripe), email delivery, and our subscriber database. Each acts under its own privacy terms and only on our instructions.
The Macro Lens Publisher LinkedIn application accesses only our own publication’s LinkedIn page data (to post and read engagement on content we publish); it does not access your personal LinkedIn account or connections.
Your choices
Access & deletion
You can unsubscribe from the newsletter at any time via the link in any email, manage or cancel a paid subscription from Manage subscription, or ask us to delete the data we hold about you. To make any request, just contact the founder.
Macro Lens is published by PI GenAI LLC (Lindsay Hiebert, founder). Questions about this policy? Contact the founder →